Alpha Star

In a country where locally produced paint and coatings were mere commodities, Alphastar needed an identity that positioned its product favourably against the best of imported products. A brand and product architecture needed to be developed that was simple and robust to allow for growth in the coating business over time ‒ from launch to maturity.

The identity that HKLM developed communicated in a clear and concise manner that the contents were paint, available for different applications, in various colours and price options ‒ and above all it was new and of quality.

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