In light of the International Contemporary Furniture Fair (ICFF), held in New York in May 2010, Amaridian and Design Africa formed a partnership to foster Africa's growing presence in the global marketplace. Their vision was to assist rising design stars achieve commercial success internationally.

HKLM was commissioned to design and produce a range of collateral for the ICFF, including a montage card featuring an overview of the studios to be showcased at the fair, a brochure that featured each studio's portfolio (in both print and digital formats), as well as envelopes and CD sleeves in which both brochures were encased. The work was well received and Amaridian's presence at the ICFF was a considerable success.

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