Anise is an all-day dining restaurant within the InterContinental hotel complex, Dubai Festival City. HKLM was briefed to develop a new brand to reflect the eclectic and cosmopolitan menu and ambiance of the outlet. This included a new brand identity as well as restaurant collateral.
The identity had to express the core elements of the restaurant:
Funky, with a focus on the fusion between earthy traditionalism and international modernism; and
A sensory dining “experience”.