Aspen International identified a need to evolve its brand due to the confusion in the market around who it was and what it does. HKLM Cape Town was appointed to assist.
This project included the development of its brand strategy, evolution of its identity and visual language and rollout to various print and electronic applications. A key success factor for Aspen was that at the end of the project it could resolve who it is and what it stands for, create better awareness for its brand and ultimately drive new business through a better managed and consistent identity.
The project had unanimous buy-in from directors, staff and clients alike.