Two schools management companies, Maadares and Beacon Education, merged to form Taaleem.

HKLM was briefed to create a brand platform, identity and branded collateral such as a corporate brochure, stationery, advertising templates, vehicle livery and signage for the new brand.

The essence of the brand is “Inspiring Young Minds”. The identity encapsulates the idea of the single seed that has within it the potential to produce a forest. The apple is also a symbol associated with education.

Red and green were used to differentiate Taaleem from the other schools management companies in the region and internationally, which use a more traditional colour palette of hues of blue.

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