HKLM was commissioned to develop a brand strategy and identity for Mawalla Advocates. The new identity had to retain and leverage the firm's proud history and reputation as well as provide a brand for the future.
HKLM followed its proven methodology, distilling the firm's brand advantage out of an extensive audit of the business, identifying the brand “muscle” and then establishing a brand platform, which provided the framework for all creative expressions. The outcome of the process was “the big idea” which encapsulated the essence of the Mawalla brand. The message to the market was that Mawalla Advocates speaks the language of money and wealth and that it has the technical ability to deliver optimum solutions to its clients.
The brand image that HKLM developed to support this message evokes a sense of trust, exclusivity and innovation that is anchored in heritage. The project included an extensive range of new stationery, a corporate brochure, website, as well as a number of environmental design projects including interiors and signage.