Hollard Brand Refresh

Hollard, a household name in the insurance industry embarked on a strategically-led brand refresh, which included a new identity for the much loved South African brand. With leading business insurance firm Etana, merging with Hollard, the insurance giant felt that the new Hollard brand needed to more strongly represent its character and values in a modern age.

HKLM embarked on a strategic insight phase, allowing us to fully understand the nature and character of the organisation, allowing us to provide strategic recommendation on the look and feel of the new identity.

The result was an identity that captured the essence of the organisation to be bold and different in everything Hollard does with a brand promise to live brave. 

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