Datatec Brand Awareness Campaign
As a holding company, Datatec’s primary purpose has been to appeal to investors and the communication plan was aimed to drive investment, not necessarily driving business. Our approach has been to amplify the business’s personality and tell the Datatec story. To the institutional audience the message was about the importance of technology. To the private audience the focus was simple brand awareness, re-enforcing their position as the information technology company of choice.
The campaign has evolved leading into 2014 with a refreshed look and feel and messaging strategy, with the focus around 20 years of Democracy coinciding with the fact that Datatec also celebrated 20 years on the Stock Exchange – an interesting and synergistic celebration - a forward thinking, technology-driven company, whose strategy is to deliver long term, sustainable, above average returns to its Clients.
“The future is full of Technology. Someone will have to put it there”
20 Years of Democracy, 20 Years on the JSE