Dubai British Education
HKLM developed a robust positioning strategy for the brand that both respected the heritage of the Taaleem brand but also paved the way for a dynamic and agile education product in an increasingly competitive marketplace. This brand strategy was then extended to a visual style for the brand as well as a range of brand collateral and communication material. This solution also facilitated the brand architecture and visual identities for sub-brands that would be closely aligned within this portfolio such as Dubai British School and Dubai British Foundation, drawing on iconic British symbolism such as the colours of the Union Jack.
While still at an early developmental stage, the initial signs point to the brand being well received amongst its target audience and having the ability to drive the desired growth for Taaleem as well as a new level of educational excellence across the UAE.