Cennergi Corporate Identity
Born from the “Powering Possibility” mentality, Cennergi is the product of the same kind of visionary thinking that allowed a mining business to see that the most valuable resources are found in people.
With a pioneering drive to provide cleaner energy, Cennergi was created to power progress through the formation of a joint venture between Exxaro and Tata Power of India.
A differentiated strategy was created, which informed and gave rise to an exciting new identity and brand promise of Cennergi: Powering Progress. The Cennergi signature was further developed across all two-dimensional business stationery, literature, electronic elements, marketing collateral, clothing and signage.
An integrated communications campaign was needed to position Cennergi as the leader in cleaner energy in SA and SADC. Three messaging themes were developed and used to drive all channels of communication strategically – achieving a single minded, integrated communications campaign.
The website serves as the complete communication platform, encompassing all channels and messaging themes Public relations was, and is, being used to focus on the institutional audience, on what role Cennergi plays in solving the energy challenge in the industry, but particularly pushing the “Providing Energy” theme – relaying hard results and achievements into the future.