FCMB Corporate Identity Refresh
In 2006, HKLM created the FCMB brand identity. Five years later, HKLM was briefed to refresh its brand platform and corporate identity to convey FCMB as an entrepreneurial and independent African financial services leader with a proud investment heritage and progressive service – always striving to deliver more. FCMB is a premium partner guiding clients to realise its goals. FCMB’s refreshed brand platform was developed as “Raising the Bar”.
The gold and white in their colour palette are bold as well as unique in the Nigerian banking sector. The black background represents its dependability as a financial institution and the gold bar is symbolic of the quality of its offering. It’s made up of two parts – heritage and innovation, retail and investment; the one supporting the other and together delivering holistic financial solutions