Zaytoun Restaurant

The Crowne Plaza Hotel in Dubai Festival City required a brand platform, identity and branded collateral such as a food and a beverage menu, restaurant stationery, olive oil bottles and matchboxes, through to signage for its all-day dining venue, the Zaytoun Restaurant.

Extensive insight into the olive, the olive tree and the olive growing process in Arabia, was gathered to establish a metaphor of the olive and its people.

HKLM designed contemporary Arabic styled typography with the "O" of the name being an olive. Informative copy was added to the menu to involve the guest in timeless traditions.

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