HKLM Graphic distils a company’s values, essence and position into a single idea that unites strategies and insights to produce a unique personality and distinctive face for the brand. This process requires graphic design that effectively translates the abstract into a readily understood visual language. HKLM Graphic develops corporate identity, packaging and literature to create truly compelling brands.
HKLM Environmental Design creates and delivers branded corporate and retail spaces. Our architects, interior designers and technologists are recognised experts in the design and delivery of corporate offices, stores, exhibitions, products and signage systems and they form an integral part of HKLM's 360° branding ability.
Brand Strategy, Research
HKLM Strategy uses investigative tools for the gathering of information, which informs the brand. We then analyse the information to understand the strengths, opportunities, positioning and presence of brands, providing a solid foundation for all ensuing creative work.
HKLM Research scientifically researches, analyses and interprets the information central to the development of strategies for brands. The analysis and interpretation of the raw data provides the basis for a coherent brand communication plan – the platform for the creative process.
HKLM Digital harnesses the communication powers of digital media to excite, entertain, engage and direct the modern audience. HKLM Digital transforms an idea, to allow both clients and consumers to immerse themselves in sights and sounds. We deliver across platforms, using a range of media like motion graphics, interactive media, presentations, animation, 3D renderings, movies, mobile and web sites.
Stakeholder Communication & IR
HKLM Exchange weaves the idea of a brand – the essence of what it means to its stakeholders and investors – through the communication of the company’s achievements and commitments. Annual reports, interim results, financial advertising, presentations, digital applications and employee reports are the frameworks within which key communications of companies for financial and regulatory purposes are expressed. Company strategy and direction are reinforced through strong design and by defining the values of the brand.
Advertising, Public Relations & Events
HKLM Connect firmly establishes brands in the marketplace through above and below-the-line advertising, public relations and brand activation. Launches and special events create promotional opportunities, the stories that lie behind the brand highlight values and enhance corporate reputations. HKLM Connect strives for the highest creative qualities in advertising, to present the desirability in the most attractive, compelling and relevant ways.
Internal Brand Engagement
HKLM Ignite offers specialist skills in internal branding, combining creativity with organisational development and change management to assist clients in engaging their workforce. HKLM Ignite ensures that the customer experience reinforces the message of the brand by enhancing its reputation. We develop internal branding initiatives to promote a culture and mind-set fully aligned with the brand promise.
Digital Brand Management
HKLM Online offers a secure, online corporate identity (CI) resource tool for clients that not only assists with managing CI material, but also builds internal brand awareness and improves understanding of the organisation’s brand values.
The suite of Online tools is based on proprietary software developed by HKLM. The software allows HKLM clients to publish large and comprehensive CI manuals online that include brand information, brand guidelines, all artwork and promotional visuals in every format.