By Sandy Goodall Storytelling is more than just an art form; in branding, it’s a powerful tool that shapes perceptions, drives consumer engagement, and builds lasting relationships. So, to master… Read more: Techniques For Crafting Compelling Brand Narratives That Resonate

Symbols hold immense power in our visually driven society, influencing perceptions and mobilising people. Michael Bierut, an influential critic and graphic designer, suggests that symbols do not have inherent meanings; these meanings are built over time through usage.