By Zahra Mirza It was a typical Sunday pyjama day, and we approached the dreaded “kids' screen-free time”portion of the day. One of my 6-year-old twins decided to get his art supplies and starteddrawing logos (completely unprompted by me, I promise!). He sketched the Target logo and afew other well-known international brands. Curious, I asked […]

By Sandy Goodall Storytelling is more than just an art form; in branding, it’s a powerful tool that shapes perceptions, drives consumer engagement, and builds lasting relationships. So, to master this art form, let’s dive into how you can whip up a brand narrative that sticks like glue and keeps your audience coming back for […]

Symbols hold immense power in our visually driven society, influencing perceptions and mobilising people. Michael Bierut, an influential critic and graphic designer, suggests that symbols do not have inherent meanings; these meanings are built over time through usage.