Using various online marketing strategies and tactics to promote products, services, or brands. A key benefit to digital marketing is measurability - tracking and analysing the effectiveness of marketing efforts. It includes search engine optimisation (SEO), social media marketing, content marketing, email marketing, and online advertising to reach and engage target audiences online.
Involves the creation, design, and coding of websites. It includes tasks such as determining website structure, layout, and functionality, as well as implementing interactive elements and ensuring a user-friendly experience.
Refers to the process of designing, coding, and building mobile applications for various platforms, such as iOS or Android. It involves developing the user interface (UI), user experience (UX), functionality, and features of the app to provide a valuable and engaging mobile experience.
Encompasses online platforms and tools that enable users to create, share, and interact with content. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn are used for various purposes, including brand promotion, content distribution, customer engagement, and community building.